The tech giant Apple has recently unveiled significant changes to its iOS, Safari, and the App Store in the European Union (EU), aligning with the Digital Markets Act (DMA). These updates, set to roll out with iOS 17.4, will introduce a plethora of new features, APIs, and user options, reshaping the experience for both developers and users. Let’s delve into the details of these changes and understand their implications.

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Key Changes for Developers
Apple’s update brings an array of changes for app developers in the EU, focusing on app distribution and payment processing. With over 600 new APIs and expanded app analytics, developers can now explore alternative browser engines and app payment processing methods. The introduction of new frameworks for creating alternative app marketplaces is a game-changer, enabling more flexibility in app distribution. Apple also emphasizes safeguard measures like Notarization for iOS apps to ensure platform integrity amidst these new freedoms.
Impact on Users in the EU
EU users can expect new controls, disclosures, and expanded protections. Apple aims to mitigate the potential increase in privacy and security risks due to the DMA, although it acknowledges that it cannot eliminate these risks entirely. Users will experience a slightly less intuitive interface and should be prepared for new risks associated with downloading apps and processing payments outside of the App Store.
Safari and App Store Adjustments
Apple is not just revising iOS; significant changes are also coming to Safari and the App Store. Safari users in the EU will encounter a new choice screen, enabling them to select a default browser from multiple options. The App Store will feature new disclosures informing users about the risks associated with alternative payment processing and provide tools for developers to better understand the new business terms.
New Business Terms and Fee Structures
Certainly, the most significant change comes in the form of new business terms for developers in the EU. Initially, Developers now have the choice to adopt these new terms, which include reduced commission rates, a payment processing fee for using Apple’s system, and a Core Technology Fee for widespread app distribution.

What’s Next?
Developers can start testing these capabilities in the iOS 17.4 beta, with the full rollout expected in March 2024. Apple plans to release resources to help users and developers navigate these changes, ensuring a smooth transition. It’s crucial for both parties to stay informed about these updates to make the most of the new opportunities and to safeguard against potential risks.
Conclusion
Lastly, Apple’s updates in response to the EU’s DMA signify a significant shift in how developers distribute apps and process payments, and how users interact with their iOS devices. While these changes open up new avenues for innovation and flexibility, they also come with their own set of challenges.
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