Apple is under hot water due to the Controversial iPad Pro Ad. For the context, the marketing team at Apple decided to design an odd advertisement. Where they displayed multiple tools and a piano that was getting crushed under the Hydraulic Press. This is why Apple Apologizes for the iPad Hydraulic Press Advertisement, which has caused a mysterious yet stupid move by the company. Primarily based on the “crush” theme.
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iPad Hydraulic Press Advertisement – “Crush”
Apple has a strong reign and has produced ultra-sleek designs and products for the past 10 years. Meanwhile, this time, Apple has subconsciously ruined its brand image. It has produced a misguided and controversial iPad Pro ad, which has no truth.
The advertisement titled Crush showed several tools. Artistic components such as pianos, guitars, and sticks are compressed under a Hydraulic Press. Apple intended to portray the iPad Pro’s versatility, power, and creativity. Unfortunately, the viewers couldn’t resonate with the aura, and they quoted that symbolizing such stuff is a poor idea.
Apple Apologizes for iPad Hydraulic Press Advertisement
Apple faced strong backlash from the audience and got negative media coverage, pouring more heated statements and discussions into this situation. However to overcome the situation and calm down the viewers, “Apple Apologizes for iPad Hydraulic Press Advertisement”.
Furthermore, Mr. Tor Myhren wholeheartedly expressed his disappointment and regret due to the recent activity of their creative department. Myhren is the VP of Marketing Communications at Apple. Plus, he made sure to remove the advertisement from all social media platforms, television, and broadcast channels.
Controversial iPad Ad – Impact on Apple’s Brand Image
Currently, it’s hard to comment on the future consequences of the Controversial iPad Pro Ad. Temporarily, it has not only affected Apple’s brand image but also lost particular value in the US Stock Market. However, the fun fact is that Apple relies heavily on loyal and strong clients. That won’t betray them due to the company’s reputation and luxury aura.
Conclusion – Controversial iPad Ad
The recent mishap, aka Crush advertisement, represents that lack of understanding can lead you to the most spoiled events of your business era. Firstly, understand your audience and then evaluate whether your creative idea is actually creative or just could be a publicity stunt that doesn’t even represent your brand image.
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