Consumer Electronics Show (CES) 2024 kicked off with a special address from NVIDIA, the leading company in PC gaming and the world leader in Artificial Intelligence Computing. The presentation covered a wide range of topics, from gaming to robotics, and underscored NVIDIA’s commitment to advancing technology and shaping the future of entertainment and AI. Let’s discuss the key highlights of NVIDIA Special Address at CES 2024:
Table of contents
1. GeForce RTX 40 SUPER Series
The biggest hardware announcement from NVIDIA was the reveal of the new GeForce RTX 40 Series SUPER graphics cards – updated versions of the existing RTX 40 lineup with more performance at better prices.
Specifically, NVIDIA announced three new SUPER GPUs:
1. RTX 4080 SUPER – With more cores and faster memory, it delivers 1.4x the performance of an RTX 3080 Ti without frame generation. With DLSS 3 frame generation, it goes over 2x as fast. The RTX 4080 SUPER is priced at $999 and launches on January 31st.
2. RTX 4070 Ti SUPER – Added more cores and 16GB frame buffer for excellent 1440p and 4K gaming. It provides 1.6x the performance of RTX 3070 Ti without frame generation, and 2.5x faster with DLSS 3 enabled. It will be available on January 24th for $799.
3. RTX 4070 SUPER – 20% more cores versus the standard RTX 4070, making it faster than the previous generation’s flagship RTX 3090. It also sees 1.5x performance gains with DLSS 3 frame generation and starts at $599 on January 17th.
To get the full details of NVIDIA GeForce RTX 40 SUPER Series GPUs announced at CES 2024, please refer to our article on NVIDIA GeForce RTX 40 SUPER Series GPUs!
2. NVIDIA ACE Production Microservices
Last year, NVIDIA introduced ACE, their platform for AI-powered game characters. NVIDIA ACE is a technology platform that brings digital avatars to life with generative AI. ACE AI models will run in the cloud or locally on the PC. At CES, NVIDIA announced ACE Production Microservices for Audio2Face and Automatic Speech Recognition. Each model can be incorporated by developers individually into their own pipelines.
They are working with top digital avatar developers to bring NVIDIA ACE technology to gamers. Their latest collaboration is with Convai, a developer platform that enables easy integration of GenAI-powered game characters. Convai’s platform features a set of tools and APIs
3. NVDIA RTX Remix App
At the intersection of gaming and creating is NVIDIA’s modding platform, RTX Remix. There are over 10 billion game mods downloaded each year. With Remix, modders can remaster their favorite classic games with full ray tracing and DLSS 3 and use generative AI tools to transform a classic game’s low-resolution textures into physically accurate 4 K materials.
NVIDIA’s popular modding platform RTX Remix is releasing an open beta RTX Remix App on January 22nd. It will enable modders to remaster classic games like Half-Life 2 with ray tracing and AI-enabled texture upgrades. This makes it easier for gaming communities to upgrade beloved old titles.
4. Generative AI Advances
Generative AI empowers designers and marketers to create concept imagery, social media content, and more. Today, iStock by Getty Images is releasing a GenAI service built on NVIDIA Picasso, which is NVIDIA AI foundry for visual design. The iStock service allows anyone to create 4K imagery from text using an AI model that is trained on Getty Images’ extensive catalog of licensed, commercially safe creative content. The Generative AI service is available today at istock.com, with advanced editing features released via API.
5. NVIDIA Isaac
NVIDIA is now infusing generative AI into robotics through NVIDIA Isaac. Autonomous robots powered by AI have already transformed industries like logistics and manufacturing, and now the potential for generative AI in robotics is poised to revolutionize agriculture, construction, healthcare, and retail.
The NVIDIA Isaac platform comprises two essential components: the AI Factory for simulation and training and the runtime of the robot for real-world deployment. Generative AI, when combined with NVIDIA Omniverse, enhances simulation, making it faster and more efficient. By applying generative AI to robotics, NVIDIA is accelerating the development and deployment of smarter robots.
6. Gaming Highlights
NVIDIA now has over 500 RTX games and apps. This includes Alan Wake 2, which won three awards at this year’s Game Awards. Horizon Forbidden West, the critically acclaimed sequel to Horizon Zero Dawn, will be coming to PC early this year, with the Burning Shores expansion accelerated by DLSS 3. RTX Gamers will race to save the planet’s crumbling biosphere. A new MMO called Pax Dei and the RTX remake of Half-Life 2 using Remix were also featured. The introduction of the SUPER series, featuring GPUs like the RTX 4080 Super and RTX 4070 Ti Super, promises enhanced performance and a richer gaming experience.
7. Twitch Enhanced Broadcasting
Twitch, OBS, and NVIDIA are announcing Enhanced Broadcasting. This new feature will allow streamers to transmit up to five concurrent streams to Twitch at different resolutions and quality so each viewer can receive the optimal experience. All RTX GPUs will support Twitch Enhanced Broadcast. Beta signups start today and will go live later this month. Twitch will also experiment with 4K and AV1 on the GeForce RTX 40-series to deliver even better quality and higher resolution streaming.
8. Hybrid AI and Cloud Computation
Looking forward, NVIDIA will deliver AI experiences with a hybrid of cloud and PC computation. Hybrid AI will use NVIDIA GPUs in the cloud to run the largest language models while taking advantage of RTX tensor cores on your PC to run latency-sensitive applications. This approach is already in action. For Example, for video conferencing, Microsoft Teams offers Copilot, an assistant running in the cloud, while NVIDIA Broadcast runs locally for noise removal and virtual backgrounds. For content creation, Adobe Photoshop includes Firefly-powered Generative Fill running in the cloud, while RTX GPUs power AI tools on the PC.
9. NVIDIA’s New AI-Ready RTX Laptops
RTX is the fastest-growing laptop platform, having grown five times in just the last four years. Gamers and creators across the globe enjoy over 50 million devices. Today at CES, NVIDIA announced a new wave of RTX laptops launching from every major OEM. From 14” as slim as 16 mm to the most powerful 18”, there is a laptop for every gamer and creator. Thanks to powerful RT and Tensor Cores, every RTX laptop is AI-ready for the best gaming and AI experiences.
A Vision for the Future
As we conclude this NVIDIA Special Address at CES 2024, the vision for the future is clear. NVIDIA’s commitment to innovation, from gaming to robotics, is transforming the way we experience technology. With the introduction of new GPUs, enhanced streaming experiences, and groundbreaking developments in robotics, the next era of PC computing is upon us. Stay tuned for more groundbreaking information regarding CES 2024!
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