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Google Pays Reddit $60M to Become Its Only Search Engine Provider

Reddit is a prominent social media platform known for its diverse communities and discussions. Recently, Reddit has blocked all search engines except Google from accessing its data through search. This change came after Google signed a lucrative deal with Reddit to use its data for AI development. Let’s delve into the details of this deal.

The AI Deal Between Google and Reddit

Google signed a $60 million deal with Reddit to license its content for training AI models. As part of this deal, Google now has exclusive rights to tap into Reddit’s massive user data repository. Other companies can no longer scrape Reddit’s data without a similar paid agreement.

Reddit Restricts Access

Shortly after the Google deal, Reddit updated its robots.txt file to disallow all search engine bots from crawling the site. This effectively cut off access to recent Reddit posts and comments for rival search engines. Google remains the only exception thanks to its exclusive data deal.

Impact on Other Search Engines

Search engines like Bing, DuckDuckGo and lesser-known options now lack updates from Reddit content in search results. Their indexes are stuck on older data as Reddit’s firewall now prevents crawling. This hinders their ability to compete with Google by providing comprehensive search coverage.

Concerns over Monopoly

The removal of Reddit from other search engines strengthens Google’s already dominant market position. Some experts argue this raises competition concerns as Google gains further control over online data and restrictions. As the internet’s main gateway, Google’s access to exclusive data sources can undermine the openness and level-playing field.

Concluding Thoughts

With access to Reddit trends and conversations, Google can further improve its AI and search algorithms. In this way, Google can expand its data monopoly while shutting out competitors. Overall, the $60M AI deal between the two tech giants can enhance search capabilities. However, it also raises antitrust concerns about Google’s growing data control.

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Picture of Faizan Ali Naqvi
Faizan Ali Naqvi

Research is my hobby and I love to learn new skills. I make sure that every piece of content that you read on this blog is easy to understand and fact checked!

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