Google Labs has introduced Whisk, a groundbreaking AI experiment that makes visual creation accessible and fun. With Whisk, users can effortlessly combine images and text to create unique visuals. Whether designing digital art, enamel pins, or stickers, Whisk provides an innovative platform for rapid creative exploration.
Underpinned by the latest AI advancements, Whisk combines Imagen 3 and Gemini, Google’s state-of-the-art AI models, to transform your ideas into captivating images. Here’s everything you need to know about this exciting tool.
Table of contents
How Whisk Works
Whisk simplifies image creation by breaking the process into three easy-to-follow steps:
- Subject
Start by describing the subject of your image in text or uploading an existing photo. Whether it’s a whimsical character or a real-world object, Whisk helps bring your vision to life. - Scene
Choose a setting where you’d like to place your subject. You can specify the scenario or let Whisk surprise you by rolling the dice for a randomized scene. - Style
Define the visual style of your creation. Options range from “fantastical” to “90s vintage anime” and “enamel pin badge.” These choices let you tailor the mood and aesthetic of your final design.
Once these elements are selected, Whisk uses Gemini to craft a detailed prompt. Then, Imagen 3 generates the final visual output based on the prompt.

Not Just Another Image Editor
Whisk isn’t a traditional image editing tool. It’s designed for rapid visual exploration, allowing creators to experiment with ideas quickly.
Google Labs emphasizes that Whisk is ideal for brainstorming and generating options rather than perfecting pixel-level details. Users can explore multiple possibilities and download the versions they love.
If the generated image isn’t exactly what you envisioned, Whisk provides the option to view and refine the detailed prompt created by Gemini. This flexibility ensures that creators stay in control of their artistic process.
Why Whisk Stands Out
- Image-Based Prompting
Unlike other AI tools that rely on lengthy text prompts, Whisk simplifies the process by letting users upload images. This feature makes Whisk more intuitive and accessible, especially for visual thinkers. - Creative Freedom
Whisk empowers users to remix their designs by tweaking subjects, scenes, or styles. This encourages creativity and innovation, catering to both casual users and professional artists. - Seamless User Interface
The interface is clean and straightforward, making it easy for users to experiment without feeling overwhelmed by technicalities.
Potential Use Cases for Whisk
- Artists and Designers: Quickly prototype ideas for digital art, stickers, or pins.
- Marketers: Visualize campaign ideas or product mockups effortlessly.
- Educators and Students: Create engaging visuals for presentations and projects.
Whisk bridges the gap between creativity and technology, enabling users from all backgrounds to express their ideas visually.
Getting Started with Whisk
Whisk is available through Google Labs, the hub for Google’s AI experiments. To try it out, visit the Whisk page and start creating with just a few clicks.
For inspiration, check out the introductory video, which showcases Whisk’s capabilities in action.
Conclusion
Whisk marks a significant leap in AI-driven creativity, positioning Google as a serious competitor to OpenAI. By combining Imagen 3 and Gemini, Google is redefining generative AI, offering a user-friendly and versatile tool that empowers creators to experiment and bring ideas to life. While OpenAI has had its moments, Whisk’s innovative features and intuitive design make it clear that Google is pushing the boundaries of what’s possible.
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