Talking about Apple, its team doesn’t seem much invested in Artificial Intelligence. However, all of the other tech companies out there are struggling to develop a similar product or tool that resembles the GPT series of OpenAI.
We all have witnessed the global excitement regarding ChatGPT and the immense response it has received. Perhaps, Apple’s team appears to be not putting the required effort to reverse engineer it.
However, we all have this mindset that Apple is unique and one of the prominent brands worldwide that have high influential power.
Furthermore, there is so much to gather about, so let’s get into it!
Why is Apple lagging behind in the Tech race against AI Chatbots?
Apple has this huge assumption that all their users need is a Virtual Assistant. And this is why there aren’t ready to invest their time or money into any AI project anytime soon.
The way they are stuck in their top-notch Camera lenses and Virtual Assistants such as Siri is not taking them anywhere. Lately, Alexa and Siri are receiving so much backlash and roadblocks that are creating hurdles for them to be a part of the daily routine of most people.
Initially, in 2014, people used to love such VA, and they were heavily relying on it for their daily chores, including;
- Assembling their tasks
- Keep a Check of their Schedules
- Playing Music
- Creating your favorite Playlist
- Even to Dial any number in Contacts
Well, we can clearly understand from its features that is pretty basic and are getting too old for 2023, right?

Recently, John Burkey has said that Alexa and Siri are designed on some difficult code. That is literally so hard to update, as it takes weeks to even make some slight changes to it. And obviously, the weeks would extend to years for an entire makeover. For which Apple is not ready!
The sad part is that shifting Virtual Assistants to Creative Assistants is challenging and nearly impossible for the company. Whereas, OpenAI is getting advanced on a daily basis and has unveiled that they are making even more advanced updates to ChatGPT, such as GPT-4.
Also, the companies like Meta, Amazon, and Apple are working so hard together not to let Microsoft take the lead in AI. Rather than focusing on their approach to AI software.
Is Siri has become outdated due to ChatGPT?
The Database of Siri consists of more than 20 languages. It has a huge list of phrases when it comes to its code. And somehow, it’s safe to say that it’s a mess for developers. Because even if you want to change a single word in Siri. You must have to redesign the whole database structure.
Siri was a flex of the decade for Apple. But lately, it seems to be ancient and outdated. All due to the standards and features of ChatGPT, which has easily replaced one of the first AI-powered Voice Assistants.
Apple is rarely moving first!
Reportedly, Apple has come to the point where they have invested over 10 Billion Dollars in the development and research sector. But unfortunately, they are still seeking some valid results, which is pretty challenging to have.
This analyst named Davidson has predicted that Apple doesn’t have the spark to launch something big in the AI sector. He further added that the company is rarely known when it comes to Artificial Intelligence.
Because they didn’t show any effort or test products that could attract their audience. As per our analysis, Apple is lagging behind due to its supply chain downfall that happened in 2021 during Covid-19.
Apple has a lot on its plate right now to solve. That includes its supplying issues, its efforts towards AI, and a direct audience address.
Recently, Forte stated that one of the biggest global names, Apple, is doing something around Artificial Intelligence. But it doesn’t seem to be as buzzy as the GPT series. However, this statement is a bit too realistic, which has affected the confidence and courage level of the company.
Verdict of Apple’s CEO in the current situation
Initially, the CEO of Apple, Tim Cook, was missing for a long time, and in the media, it was a great controversy itself. But recently, he appeared at a Media conference and said: “That one way or another, Artificial Intelligence will affect each service and product they have.“
It already sounds how scared they are due to the power of AI.
Frequently Asked Questions
Moving on to the FAQs that our audience repeatedly asks with quick and concise answers!
Is Apple doing anything in AI?
According to New York Times, it has been published that Apple is slightly facing huge fundamental issues in rebuilding its VA into a complete AI tool. However, their team is working on it, but it might take longer than expected.
Is Siri an AI Chatbot?
Keep in mind that Virtual Assistants are user-oriented. However, Chatbots are company oriented. Well, there is a critical difference between both of these, which states Siri is not an AI Chatbot.
Which AI company is under Elon Musk?
Well, for now, Financial Times has made the News that Tech Giant; Elon Musk is planning to launch his own AI-based company very soon in the United States.
Bottom Line
It’s incredible to see Sam Altman and his company OpenAI creating their own ways and leading the world in technology. Even Amazon and Apple-like companies are going through a hard time just because of the raised standards by OpenAI.
This transformative era proved to be satisfying for a lot and horrible for others. Particularly those who are losing their market value.
Well, the team at Apple is constantly struggling on Large Langauge Models with lots of testing and stuff. So hopefully, we’ll see some meaningful improvements in their products in the near future.
Apart from this, you guys are enjoying this read at DigiAlps.com. The platform where you will see the latest blogs every other day, and with exclusive services in Web development.






