Web analytics is the collection, reporting, and analysis of website data. The focus is on identifying measures based on your organizational and user goals and using the website data to determine the success or failure of those goals and to drive strategy and improve the user’s experience.
User research provides a structure to decision-making that is aligned with your business objectives and user tasks: Rather than “This option looks better,” the conversation becomes “This option has a 15% higher conversion rate.”
Your market landscape is changing all the time so we know it can be hard to keep up. However, knowing what’s out there and staying on top of your competitors can give your digital product the edge.